I need more product guidance

4 -step regime builder that makes it easy to create a personalized routine based on

unique hair needs; The 4 steps are fundamental steps that need to be carried out

each wash day in order to achieve the best results

Wash, condition, moisturize and style

There is an additional optional step, Treat, which includes targeted treatments

that aren’t necessary each wash day but can be added to the routine to target

specific needs. This method applies to all curl types. Our products are all

suitable for all curl types but application techniques may change.

STEP 1

WASH

Dirt and buildup can clog follicles and even affect shedding and hair growth. Use a co-wash for a super gentle cleanse, a shampoo for your regular washes, and clarify every 4-5 washes for a deep detox.

Products listed from most gentle to deepest cleanse

STEP 2

CONDITION

Curly hair is inherently dry, so conditioning is ESSENTIAL. Use a regular conditioner every wash day to detangle your hair, and substitute with a deep conditioner once a week to maintain soft, shiny locks.

Products listed from lightest to richest moisture

STEP 3

MOISTURIZE

Because of its texture, curly hair struggles to maintain moisture and nourishment in between washes, so using a leave-in is key.

Choose your cream based on your hair thickness and dryness level.

Products are listed from lightest to richest cream.

STEP 4

STYLE: CREAMS & FOAMS

For shiny, defined, bouncy curls, you need stylers. Choose your format based on desired results: creams will provide a soft crunch-free hold, foams are great to boost volume and gels are best for high definition.

Products listed from lightest to strongest hold

STEP 4

STYLE: GELS

Products listed from lightest to strongest hold

Curly hair is very needy and demands care. Treatments aren’t a mandatory step in each wash day, but they’re a great addition to customize a routine based on specific guest needs. From repair to protection, from nourishment to growth, our treats are our most potent recipes

I need more product guidanceUpdated 4 months ago