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Curlsmith Brand Refresh

Information about our new packaging, website and products

Why has Curlsmith changed? What’s going on?

We’ve given Curlsmith a brand refresh to make it simpler, clearer, and more intuitive for you to find the right products.It’s the same Curlsmith you know and love — just with a fresh new look and a more organised structure to make your routine easier

Are the formulas changing?

Nope! The core formulas remain exactly the same.We’ve simply updated the packaging and structure to help you find what your curls need more easily. We’ve also taken the initiative to remove EDTA from 11 products and replaced it with a more environmen

Why are there new ingredients listed on the labels?

Recent regulations require us to list potential allergens found in fragrance blends, even if nothing in the formula has changed.So don’t worry — the fragrance and performance are exactly the same. We’re just being extra transparent.

What's changed with the product structure?

We’ve grouped our products into three simple categories:. Wash Day Care – Shampoos, conditioners, and leave-ins (Step 1–3). Stylers – Choose by hold level, from soft (1) to strong (10). Extra Love – Treatments for repair, refresh, or added protection

Is the Curlsmith 4-step method gone?

Not gone — just evolved!We’ve moved to a 3-step core routine (Cleanse, Condition, Leave-In), which gives you flexibility to add the stylers and treatments that best suit your curls. This new system makes it easier to mix, match, and personalise your

How can I figure out what to buy now?

We’ve made it easier than ever to find your perfect routine.Take our updated Curl Quiz to get a personalised Curl Recipe — we’re here to help you build a curl care lineup that works for you.

Can you tell me about the new Curlsmith look/packaging?

Curlfriends, gather round because we’ve got something exciting to share!. At Curlsmith, we’ve always been more than just haircare. We’re a community. A family of curlies, coilies, and wavies who share everything from wash day wins to styling tips and

Will I receive the old packaging, or the new packaging?

We’re giving our packaging a fresh new look. While we transition, your order might show up looking a little different to the pictures and packaging may vary—but don’t worry, it’s still the same great product inside!